For some, print marketing is the best source of communication with their brand and their consumer. Through all of the forms of print - brochures, business cards, promotional items, newspaper, magazines, direct mail postcards, the list goes on and on - you are building brand awareness.  In fact, magazines and direct mail are still considered to be a very effective way to engage with clients. With the right messaging and call to action, responses to magazine and direct mail can be measured, helping you to determine the effectiveness, allowing for even more strategic marketing plans for the future.